Evaluation question five

How did you attract/address your audience?


1 & 4. Location

Our first location (shot 1) attracts our age group as it is filmed in a mundane, ordinary atmosphere before quickly switching to a chaotic and frightening situation. This will appeal to teenagers as it reflects their mercurial way of living; suddenly going from a regular, customary situation to a questionable, unexpected circumstance (shot 4). This technique of quickly switching from a specific location to one that is completely unexpected will also create significant levels of suspense for the audience; ensuring that their viewing experience is gripping and exciting.

2. Character

Our main character throughout our product is a teenager, this will attract our target audience of teenagers as they will feel that they can relate to the protagonist and the situations in which she is in, they may be able to empathise more with the character due to them sharing the same age group. This will hopefully lead to a new level of enjoyment for our audience.

3. Suspense and mystery

Included in our product was a threatening, eerey text message that our protagonist received. This message read "I haven't forgotten what you did" against a cracked phone screen, and was received via an unknown number. This unknown text message creates a huge sense of suspense and mystery, and is the first point within our product that an element of terror is introduced. The suspense included here will attract our target audience who will be expecting many elements of suspense and mystery whilst viewing our product; due to these two elements being two of the key conventions of the thriller genre. We became aware that these two elements were crucial whilst carrying out an audience survey a few months ago; we included a question that asked "what do you enjoy most while watching thriller films?"... in response to this question, 60% of participants answered mystery and the other 40% answered suspense, therefore we became quickly aware what our audience really wanted to see.

5. Shot type

This close up shot provides suspense and tension. This shot type is popularly used throughout the thriller genre in order to focus on a particular person or object, and therefore build suspense through detail. Suspenseful music often accompanies a close up shot to build the tension even further. We conformed to this convention and added dramatic music in order to build the atmosphere. We have built further tension and suspense through this shot type and this therefore attracts our target audience.

6. Colour correction/lighting

In shot six, we have used editing tools made available to us on final cut pro in order to enhance the effectiveness of this shot. The colour scheme that runs throughout our product attracts a very niche audience. Our product is based around a dark and bleak colour scheme to create an atmosphere of suspense and terror, the colours that we have used effectively relate to the thriller genre. However, whilst editing one of our final shots, we used a different approach. We decided to increase the saturation of this shot in order to make the eyes appear more blue and the cloth appear more yellow, this was in order for these features to truly stand out - enhancing the shot and it's appearance. We decided to make this alteration to one of the last shots in order to make a lasting impression on the audience. This attracts our audience by building an effective atmosphere that appeals to potential viewers.